Revitalizing a 1910 Memphis landmark, the existing historic office building is transformed into an upscale residential tower. Interior finishes and elements were strategically selected to be reminiscent of the building’s history and are juxtaposed with modern design elements and amenities, while the exterior preserves established historic charm. The design team worked to preserve the façade and coordinated closely with the owner’s historical consultant to maintain elements throughout the structure to pay homage to the original design while achieving historic tax credits. The result is a modern residential tower reflecting Memphis’ past while establishing a vision of the future.

Working within a building listed on the National Register of Historic Places posed some unique challenges. Creative design solutions were implemented to fit multiple unit types within the existing office building footprint that was not originally designed as residential space. Floor plan layouts, consisting of one, two, three bed and studio apartments, were crafted so that all tenants, a total of 170 units, can enjoy natural light in their living spaces. Western and Northern facing units have views of the Mississippi River and the Memphis-Arkansas Bridge.

Interior amenities are organized around a central double-height library and lounge space. The building features a fitness area and gym space, a game room, theater, on-site bike storage, a private dining room and a golf simulator. The exterior courtyard, first added in the 1980s, has been revitalized and now provides outdoor seating and kitchen space. The grand lobby exhibits full height painted wainscot, a nod to the ornate details on the exterior. Terrazzo tile flooring provides modern and timeless flooring material.

Finishes and textures are reflected in the antique mirror, antique brass decorative light fixtures, hardware, existing brass doors, custom mill-work, wood flooring, ribbed glass and wood tambour provide unique design details to compliment the building’s history and elevate
the overall design. A large scale double-sided bookshelf and custom partition, reusing original skylight glass offers visibility and connection throughout the first floor.