Located at what many consider to be the gateway to downtown Nashville, the hotel project encompasses an entire city block between 1st and 2nd Avenues on Korean Veterans Boulevard (KVB). Two different hotel brands, totaling nearly 700 guest rooms, are housed in two separate towers. The front tower is designed to meet luxury 4 diamond hotel standards with nearly 500 guestrooms and luxury suites, while the second tower is designed to accommodate the millennial-driven market as a life-style hotel providing 200 guestrooms. The project includes 37,000 square feet of meeting space, retail, a luxury spa, fitness center and a variety of food and beverage outlets, including a sky bar on the 36th floor of the luxury hotel. The project approach is a design that becomes a welcoming gesture to Nashville’s visitors. The entirety of street frontage along the major corridor down to Korean Veterans Boulevard is committed to pedestrian activity. Curb cuts have been relegated further into the block allowing for maximum flexibility with 12,000 square feet of retail space facing the street. The lobby of the luxury hotel (491 guestrooms) is split level between the pedestrian entrance along Korean Veterans Boulevard and the vehicular approach to the east from Hermitage Avenue.
The project sits between 1st Avenue, historically Nashville’s industrial, gritty back-of-house that faces the river, to the shop-lined 2nd Avenue. Architectural expression of the two hotels matches this duality with different fenestrations and materialities. The life-style brand hotel on 1st Avenue harkens to the historic context with a façade of rough stone and warm brick. Conversely, the luxury brand hotel features glass, metal panel and smooth stone. As a primary corner into downtown (via two major interstate exits), at Hermitage Avenue and Korean Veterans Boulevard, the 36-story hotel gestures away in a “pulled back” moment to signify the curtain that is being drawn to reveal the stage of Nashville. This gesture is achieved through the tower’s dynamic, twisting glass element.